In this ‘high-tech’ society, Social Networking sites are becoming the ‘usual’ way of life. The traffic (visitors) you get from these sites are tremendous and they are starting to become the primary source of traffic for today’s websites. Getting your website to the top page in a search result is not the only way to increase your visitor numbers.
Yes, Search engine optimization still helps, but it’s not the only alternatives that you can focus on. Now, with an exponential growth and popularity of social websites (facebook, twitter), its very important that your website gets a piece of this social cake.
What Makes Up the Social Traffic
There are many varied ‘explanations’ of this term ‘social traffic’ on the web and, most, if not all, will agree that social traffic generally includes those coming from social media sites, such as blogs, forums, social news and bookmarking websites like Del.Icio.Us, Digg, Reddit, social networking websites like MySpace and Facebook, and lastly any other product of Web 2.0 such as Amazon Review or Yahoo Local.
Thus, any traffic you obtain from such sites can be immediately classified as social traffic. Furthermore, if we’re to base things on that principle, it is also safe to derive that social traffic is generated more or less by the preferences of other people since it is the users of such websites like Digg and MySpace that had made the choice to link to your website.
How To Generate Social Traffic
Now that you know where you’ll be able to get social traffic from, here’s how to generate it for your website.
Know What Makes People Come Back
It doesn’t matter if the people who have just visited your website didn’t get any of the products or services offered in your website. What matters is ensuring that they’ve left with the intention to come back. Social traffic will continue to pour in and don’t worry, those hits will eventually be converted to online profit, if you also continue giving them what they want. Ask yourself then: What made those people bookmark or link to your website? If you know what that is, can you give them some more of it?
Know Who You’re Talking To
It is easier to generate social traffic if you know what particular market segment they represent. Knowing who they are, will consequently help you learn what they may or may not like in your website and take the necessary steps to ensure that your website is as pleasing as possible to them. You would want to avoid things that are relatively sensitive (for instance, if racism or hate is reflected in your articles, its a big NO NO).
Look For The Catch-All Bait
Yes, it’s okay to create several variations of a particular topic to ensure that the different sectors of your target market will easily understand what you’re talking about but it’s just as important to create content that’s universally attractive. Don’t spend all of your time thinking up the many different ways you can sell glass doors when you need to concentrate first on selling doors.
Use Eye-Catching Headlines
Yes, using a huge font size and a glaring font color can make your headlines eye-catching but we mean it figuratively. Use words that instantly grab your readers attention. Use words that are powerful and have great impact. But this shouldn’t stop you from displaying your article in systematic way like we do in this article. Why use good, for instance, when you can go as far as excellent? Why use increase when you can use the term soar? This tip works for all kinds of sources of social traffic. With eye-catching headlines, you succeed in making a person stop whatever he’s doing just long enough to read more of what you have to say.
Make An Impressive Profile
This will work with all kinds of social traffic as well. Blogs, forums, and social networking websites all let you create a profile. Take advantage of this to let your readers know more about you or your company and most importantly, use your profile page to convince people to read more of your content.
Be The First!
This tip works best with social news websites like Digg and Reddit. It’s very important to be the first to write about the latest topics concerning your websites industry. If you are selling computer supplies, for instance, then news like newest Intel Chip would be something you can certainly write about. If you’re the first to write about it, more people will be able to link to your article since it’s the first thing they’ve seen and able to use as reference in their own writings.
And if you’re not the first to write about a particular topic, try at least to be the first to use a different perspective on the topic. That does work at times!